Background
Gamrealty, a prominent real estate company in The Gambia, sought a robust digital platform to better showcase their properties and streamline interactions with clients. The company needed to modernize their online presence to stay competitive and effectively reach potential buyers and renters.
Challenges
Gcubed International implemented a comprehensive digital strategy for Gamrealty, including
- User Experience: The existing website was not user-friendly, making it difficult for potential clients to navigate and find relevant property information.
- Digital Marketing: Gamrealty lacked a strong digital marketing strategy, which limited their online visibility and engagement with potential clients.
- SEO: The website was not optimized for search engines, resulting in low search rankings and reduced organic traffic.
Solution
Gcubed International implemented a 360 digital service, including
Created a new website with advanced search functionalities, high-quality property images, and easy-to-use inquiry forms. The website was designed to be user-friendly and mobile-compatible.
Created targeted landing pages to increase visibility and drive traffic from specific marketing campaigns, improving the overall effectiveness of their digital marketing strategy.
Provided regular maintenance and SEO services, including keyword research, on-page optimization, and content creation, to improve the website’s search engine rankings.
Provided regular security maintenance to protect the website against potential threats, ensuring a safe browsing experience for users.
Results
The comprehensive digital overhaul led to significant improvements in Gamrealty's online presence and business performance:
- User Engagement: The new website resulted in a 45% increase in user engagement, as visitors found it easier to navigate and access property information.
- Property Inquiries: There was a 30% rise in property inquiries, as the enhanced website and effective digital marketing strategies attracted more potential clients.
- Property Sales: Property sales increased by 20% within six months, driven by the improved user experience and higher inquiry rates.
- SEO Success: Gamrealty's website consistently ranked in the top 5 search results on Google for most keywords related to real estate in The Gambia, significantly boosting organic traffic and brand visibility.
Overall, the digital transformation enabled Gamrealty to enhance their online presence, attract more clients, and achieve substantial business growth.
